Marketing, Publicity, and Product Placementadmin2021-02-22T16:24:22+00:00
DDA has played an integral role in bringing the some of the greatest filmed entertainment of the past 50 years to worldwide attention.
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Product Placement is an advertising technique to promote products and/or services through a non- traditional advertising approach, usually through appearances in film, television, or other media
While references to brands (real or fictional) may be voluntarily incorporated into works to maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation
Works produced by vertically integrated companies (such as Sony) may use placements to promote their other divisions as a form of corporate synergy